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The Business of Writing
Darlene Duncan
The Benefits Of Self-Publishing
Are you tired of form rejection letters? Tired of wondering if they even read
your manuscript before rejecting it? Do you have faith in your book? Are you
certain that if you could just get it in print, it would sell? If you answered
"yes" to those four questions, perhaps you should consider self-publishing.
Self-publishing gives you maximum control over your book, everything from the
content to the cover. Best of all, you get to keep all the profits. But before
you jump into the deep end, you should learn about what's lurking under the
water.
Manuscript Editing
The truth is that whether you self-publish or submit your manuscript to a
publisher, you're going to have to contend with this one. Rumor has it that if
you submit a manuscript that needs major editing to a traditional publisher, it
will probably be rejected. If you publish a manuscript that needs major editing,
you may sell your first book but you better believe your reputation for poor
quality will keep your second book from moving.
Hiring a professional editor can be expensive, though. However, there are other
options available. If you live near a college, look into having a journalism or
English student edit your work. Or find a fellow writer whose work you admire
and ask if they would be interested in a swap: They edit your book and, when
their book is ready for editing, you do the job. There's also the possibility of
finding a freelance book editor who's just getting started. They might be
willing to do your editing for free or at a huge discount just to get their foot
in the door. If you have the money and want to hire a pro, I recommend you do
one of the following:
Book Cover
Do you have a design in mind? If so, ask around your community for a graphic
artist and/or photographer who might be able to bring your vision to life. Meet
with them and explain your idea. Whoever you choose needs to be someone capable
and someone you feel you can work with. If you don't have any idea what you want
your cover to look like, then hire a professional cover designer.
ISBNs
You can order these in blocks of 10 from R.R. Bowker for $225, plus a $14.95
registration fee. (These prices change regularly. When I ordered my ISBNs, there
was no registration fee.) You might ask why you should go to the expense of
getting an International Standard Book Number (ISBN) for your book. The answer
is simple. Without an ISBN, you will be lacking a necessary sales tool. This
ten-digit number is your book's equivalent of your Social Security number.
Bookstores, wholesalers, and distributors use ISBNs to keep track of books.
Without that magic number, they have no way of entering your book into their
system. If they can't enter and track a book, they just don't deal with the
book. Also, if you don't have an ISBN, you run the risk of your book being
dismissed as amateurish.
Bookland EAN Bar Code
This will probably be the least expensive thing you have to purchase. It can be
done online for about $10. The graphic artist who creates your cover will place
it in the cover. I'm sure some of you are saying, "Well, there's $10 I can save,
I don't know what it is, so I probably don't have to have it." Wrong! Like the
ISBN, the Bookland Ean Bar Code is necessary. It's the publishing industry's
equivalent of the UPC code you find on everything you buy.
Run Size
Before you can even request price quotes from a printer, you need to have some
idea of how many books you want printed. Your page count will need to be
divisible by 8 or 16 to get the best price. Some printers will quote for
different-sized runs on one Request For Quote (RFQ) form. Other printers will
require you submit an RFQ for each size run.
Printer
You'll need to get quotes from several printers. This will include picking the
paper for the text and for the cover. Also, make sure the printer you choose
knows what your book is about. I chose a printer, sent the manuscript to them,
and then was informed they would not print my book. Why? Because they found the
subject matter objectionable. The book in question is a lesbian mystery romance
(which didn't contain graphic sexual content). I scrambled to find another
printer who could do the job in time to meet my release date. So make sure your
printer doesn't object to your subject matter.
Program
If your manuscript is still in a word processing program, you will need to find
out what program the printer you've chosen prefers to work with. The two most
common are Adobe PageMaker and Quark Xpress. You can go one of two ways with
this. You can pay a professional to put your manuscript in the appropriate
program and do the layout and formatting. I was quoted somewhere between $200
and $300 to have a professional do the work. Of course, this means you will have
to pay $200 to $300 to have your future books formatted, too. Or you can buy the
software, learn to use it, and do the work yourself. I purchased Adobe PageMaker
for about $600. If you have more than one book you plan to self-publish, the
long-term picture says it's more cost-effective to buy the software. Also, once
you know how to do layout and formatting you can offer your skills to other
writers for a fee.
Shipping & Storage
You're going to have to get RFQ's for this, too. I was quoted prices ranging
from $600 to $1200 for the same shipment. When submitting your RFQ to a freight
company, make sure they know whether you have a loading dock. It will affect the
price. Where are you going to keep all those books you had printed until you
sell them? If you live in a dry climate, your garage might be acceptable.
However, for those living in humid regions, you will want to keep all that paper
in a climate-controlled environment if you want it to be worth anything.
What I have touched on here are just some of the basics involved. While you're
doing all of the above, you must also consider how you're going to market your
book, how to list with a major distributor so the big chain bookstores can order
your book, what independent bookstores might be interested in your topic, what
non-traditional retail outlets might carry your book, and the list goes on.
(Editor's Note: Darlene will be following up this article in the New Year with
another one that focuses on marketing your own books.)
There is a lot you need to learn in order to self-publish a quality book. But it
can be a very rewarding experience. There are some wonderful organizations and a
great many books out there to help you through the process of self-publishing. I
examined as many of them as I could before purchasing The Complete Guide to
Self-Publishing by Tom & Marilyn Ross. This book has become my bible. I refer
to it often and learn something new every time. I also joined the Small
Publishers Association of North America (SPAN). In addition to that, I read
anything I can find on the topic of self-publishing from magazine articles to
news blurbs on Web sites.
Many well-known successful writers have made their self-published books into
such huge successes that major publishing houses bid against one another for the
rights. If you have the time, the money, and the desire to self-publish, you can
join the ranks of Edgar Rice Burroughs who self-published Tarzan and James
Redfield who self-published The Celestine Prophecy, just to name two.
When that truck pulls up in front of your house and unloads the shipment of your
book from the printer, you'll experience a wonderful feeling of accomplishment.
You did it! You wrote it! You published it! Pat yourself on the back and then
get back to work. You've got books to sell!
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