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Craft of Writing
Elaine Shelton
What’s in a Name?
Pen names are a personal choice. What makes one author write under an assumed
name, while another proclaims his work from the highest mountain? And just how,
exactly, do you choose a name to write under?
Why write under an assumed name? There are many reasons, and they are as varied
as the writers who use them. Stephen King used the pseudonym, Richard Bachman.
Although the books written under the name Bachman have been reissued with King’s
name as he became a household name, the market, at the time, could not withstand
King’s tendency to be prolific.
Another reason that an author may use a pen name is that he is switching genres,
or types of books within a genre. Your name when you write acts as branding—just
like Pepsi® and Coca-Cola® are brand names. An author who is known for writing
Christian romances would probably want to use a different name to publish a
steamy romance. Her core audience would be offended, which would lead to
decreased sales. Even if they were not offended by the content, they may not
like the new style the author is using. Romance writer Nora Roberts writes
mysteries under the name JD Robb. This keeps her romance fans from becoming
frustrated at buying a book that is a mystery. At the time, it also helped her
break into the mystery market—she broke in at a time when female mystery writers
were rare.
Choosing a pen name is a very personal task. You are renaming yourself, giving
“life” to a fictitious entity. Some points you may want to consider:
1. Avoid using the full, legal name of a person you know. It creates confusion.
2. Feel free to mix things up: your favorite aunt’s first name, your mother’s
maiden name.
3. Don’t count on a pen name to keep your anonymity. There are too many
variables, including promoting your book, pictures either with your by-line or
on the back of a book jacket.
Finally, if you are going to use a pen name, keep it simple. Use a name that you
can remember and that will resonate with your audience.
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