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Craft of Writing
Suzan L. Wiener
Target Your Audience
And Make More Sales
Have you ever wondered how some writers get editors to give their queries the
go-ahead and have their articles accepted over and over while others just
flounder in a hit or miss effort? It isn’t just a fluke when a writer gets an
acceptance so easily. What is the secret? Know how to target your
audience, and know exactly who you are writing for. Once you do
that, you will increase your sales dramatically. In fact, editors will be
calling you. Of course, it won’t work every time, but it does work quite often.
In other words, it is important to research your markets. Whatever
publication you want to write for, don’t do it blindly. Instead, invest in
copies of the magazine you want to write for. Do your
homework. That is the key to a successful article. I can’t stress
researching your targeted publication enough.
If you want to write an article for Seventeen magazine and really don’t
have a clue as to what the magazine is about, you will almost automatically get
a rejection on your piece. Sending in a submission suitable for people in the
40-50 age range when the magazine’s focus is on teens will not get you that most
wanted acceptance letter no matter how well your article is written. If you do
not know what Seventeen is about, buy several current issues, not old
ones. This applies to all publications you are interested in writing for.
Editors often change their minds about what they want in their magazine, so you
have to keep up with it.
Are you considering writing for the children’s market? Then definitely get to
know children. If you don’t have your own, talk to your neighbor’s children and
observe how they react with each other. And, it would help to really like them
and not talk down to them. Children know when an adult doesn’t respect them. You
have to get into their ‘skin’ in every instance when you are sending in
submissions. Children are extremely honest. You will be surprised at how they
respond to you and others around them. See how they interact with their own
peers. It is fun and entertaining.
For an example, here is an accepted submitted children’s anecdote to Woman’s
World in their ‘Last Laugh!’ It read:
“I recently lost weight and was shopping for new clothes with my seven-year-old
granddaughter, Elizabeth. I told her that I needed a new wardrobe because I had
just lost l0 pounds. Elizabeth became concerned and said, “Don’t worry, Grandma.
Maybe we can find them in the Lost and Found Department.”
Had I sent an anecdote not involving a child, they wouldn’t have bought it no
matter how cute it was. They pay $50, and that isn’t bad for only fifteen
minutes worth of work. But, you have to get into writing op-eds, essays, etc.,
if you want to significantly increase your bank account, not to mention your
accomplishments as a writer.
Here are the tips I follow to help me break into a publication and have a better
shot at it.
- Know the publication backwards and forwards. Make sure they haven’t done the
article recently. Editors can’t put a similar article in even if they like it a
lot. Don’t be afraid to stretch your imagination.
- Network with other writers to get ideas and find out what is going on in
the writing world. Even if you haven’t done that a lot, it is a good idea to
start. Never be shy when it comes to finding out information that will be
invaluable to you. Website forums are a rich source of potential markets.
- Have confidence in yourself as a writer. Hit the big markets like
Ladies’ Home Journal, Elle, Glamour. Remember all they can say is no. If one
editor doesn’t like it, perhaps another will.
- Strive to give the editor something different that will make him or her
sit up and take notice. Make your query/submission an eye-opener; the editor
will have to buy it.
- Pretend you actually have an assignment already, and work as though you
are doing it as an employee in their company. This will give you more of an edge
than someone who is writing an article without any target at all.
- Don’t just send in one article, try sending in submissions to various
publications so you will have a much better chance of getting that most-wanted
acceptance. You won’t spend time worrying about one article since you will be
writing a lot.
- Sometimes a miss can be caused by something as simple as not writing to
the reader’s technical level. If readers are all experts in a particular field,
a beginner’s basics article wouldn’t be a good fit. Nor would a highly technical
article rate very high with editors of a publication aimed at novices.
- If you have a particular subject in mind, a query to the editor should
provide feedback to let you know if the topic has been overdone or, conversely,
if there are angles the editor would like to see covered.
- When choosing a target, it’s always easier to write about subjects with
which you are familiar, although there is nothing to stop you from trying
something new, provided you are willing to put in the research time to garner
the information you will need to produce an authoritative article. Nothing will
turn an editor off faster than a writer who presents an article which contains
facts that are known to be wrong or ideas that are misconstrued due to
inadequate or faulty research.
- Learn the language; most subjects have key phrases that all readers
understand. Look for them during your research. Using them correctly will help
make you part of the “in” crowd in an editor’s mind rather than just someone
trying to “push” an article.
By targeting your potential audience, you should be much more successful in your
desire to be a full-time writer. Above all, never give up.
About the Author
Suzan L. Wiener has had numerous stories, poems, articles and shorter
pieces published in such publications as Canadian Writer's Journal,
Verses, Poetry Press (first prize), MetroSeven (Australia),
etc. She is also submitting her love poetry collection for publication.
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