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Craft of Writing
Magdalena Ball
The Sharks are Circling: how to avoid the scams
It didn't take long. I thought I was a seasoned author who knew all about the
pitfalls and dream merchants who preyed on authors desperate for publication.
But my first novel was the culmination of three years' work, and I'd received
quite a few rejections and was starting to become just a little too eager to get
this book out in the world. When I saw a call for submissions from a publisher
whose name was reasonably familiar to me in a writer's newsletter I trusted, I
decided to send off a query. Yes, I know that good publishers don't generally
advertise for submissions, but I also know that many writers' newsletters trawl
the Internet for publishing opportunities. Besides, I had nothing to lose with
an e-query. They might just ignore it like most other publishers have done.
They didn't ignore it. Instead, I received a very positive letter asking me to
send the whole manuscript, which I promptly did, after checking all of the
warning notices, looking up the publisher on the Internet, and finding only good
things. The letter I received back said that my manuscript was "important and
beautifully written," and that they would be happy to publish it if they could
find a way to fund the costs. The costs, put together in a carefully laid out
quote, turned out to be nearly $2,000 which included $900 for typesetting and
manuscript layout. This did not include editing, a cover, or any other ancillary
costs which I would no doubt find out later. For my money, I would get 50 books
which I would have to sell myself. They would earn so much from the publishing
deal that there would be no incentive to promote the book. In other words, this
was a classic "Vanity" press and I'd been suckered in.
I wasn't really suckered in, since I politely declined their offer and was only
out of pocket the hefty postage costs of sending out a hard copy of the
manuscript, but I was pretty disappointed, as much with myself as with the
Press. They called it "collaborative publishing," and insisted that it
"empowered authors." They were also quite nasty when I declined and told me that
it was a "scam—the idea, that artists can't fund their own work. Sort of like
the notion that women should be secondary beings." Scam indeed. The very same
week I received a letter from a notorious literary agent (this one was
fortunately well documented as problematic on the Internet) requesting my book.
So, authors, the sharks are circling. How do you avoid them? Here are six tips.
1. Don't let pride or disappointment cloud your judgment. The publishing world
is cutthroat and commercially oriented and breaking in with a first novel is
difficult. Try to distance your work from your sense of self, and treat it like
a commercial product. Every rejection is a step closer to acceptance. Unless
already very famous, a new novelist is going to get a welter of rejections. It
goes with the territory. Try joining a club which encourages rejections.
http://groups.yahoo.com/group/100rejections/
The idea is to both simulate an increase in queries and to help you view
rejections in a positive rather than negative vein. If you aren't getting
rejected, you probably won't get accepted.
2. Don't be fooled by nomenclature. "Real" publishers take on an author at their
own risk, and therefore have an incentive to sell the book. This is one of the
reasons it is so difficult to break in. Collaborative publishing, subsidy
publishing, cooperative publishing are all terms which should get those warning
bells going. Any publisher that asks you to pay needs careful investigation.
Unlike self-published books, vanity books remain the property of the vanity
press and you may not have much control (they also tend to cost much more than
self-published books). Vanity books have difficulty selling, getting reviews,
aren't taken by bookshops, are generally not taken seriously, and will cause you
more pain than fame.
3. Familiarise yourself with what it really costs and takes to produce a book.
Even if you don't self-publish, this is valuable information which will help you
understand what is on offer. Probably the best online source of information on
self-publishing is Dan Poynter at http://www.parapublishing.com/
You should know what it generally costs to print a book, to hire an editor, a
proofreader, to do layouts, to procure ISBN numbers, and to promote your book.
It will help you judge that contract.
4. If you are really having trouble getting published and you know your market
or are really desperate to get your book into print, self-publishing is a much
more respectable option than going with a vanity. It isn't easy though. See #3
and really do your homework.
5. Keep current on warnings of predators. Here are a few useful sites:
Writer Beware
http://www.sfwa.org/beware/
PublishAmerica Sting
http://critters.critique.org/sting/
The Society of Authors report on Vanity Publishers
http://www.societyofauthors.org/vanity.htm
And report the sharks. Others may not be as cluey as you. Two places you can go
to report (and keep yourself current) include Writer Beware, and WritersWeekly
Whispers and Warnings:
http://www.writersweekly.com/whispers_and_warnings.php
6. Don't discount the small presses. They aren't necessarily less selective than
the big houses, but are often more focused and may be more willing to look at
unagented submissions and work that is less commercially oriented such as poetry
and experimental literary fiction. The best place to find legitimate small
presses is within the current edition of the Writer's Handbook or Writer's
Marketplace for your country. Read their books, and query appropriately. And if
any of them asks you to pay heavily for the privilege of being published with
them, think very carefully.
About the Author
Magdalena Ball runs The Compulsive Reader web site.
Her publication credits include university journals like Imago and Drexel
Online, popular fiction venues like Skive Magazine and Perigree, and review
publications like Midwest Book Reviews and Relix Magazine. Her nonfiction book,
The Art of Assessment: How to Review Anything, is available from
http://www.compulsivereader.com/html/images/assessmentorderform.html,
and her first novel, Sleep Before Evening, is currently under consideration.
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